“Mobile payments” seem like the buzzword of the year. And, like any buzzword, there's been a lot of debate from people in the tech space about whether it’s a fad, or whether it’s here to stay. Are mobile payments actually worthwhile? Interestingly, businesses themselves have been conspicuously absent from the debate.

Businesses’ omittance from the discussion is probably due to a lack of success with mobile payments, or, at the very least, enough success to put a stake in the ground on the topic. But as the director of marketing for Sebastians, a quick service restaurant that has had huge success with mobile payments, I’m excited to jump into the conversation. I can tell you from experience, mobile payments can definitely help a business grow.

Read more: insights.wired.com
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"Consumers have embraced mobile technology, and it's important that retailers respond appropriately. At Sebastians, we decided being progressive with our offerings would be both a great way to differentiate ourselves from other cafes in the Boston area and to connect with consumers on a platform they're comfortable using," ...

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Earlier this spring, Sebastians, a five-location cafe based in Boston, decided to build a branded mobile-payments and loyalty app. Now, one month after launching the app, they've already seen 17 percent higher average spend than they did previously. Needless to say, they're pretty happy with their decision...

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Sebastians Café, a five-unit, Boston-based salad and sandwich chain, was recently in search of a loyalty program to reach out to tech-savvy guests, and looked to its mobile payment provider, LevelUp, to give the brand a solution that went beyond the typical key fob or loyalty card.

“We didn’t like the idea of adding to people’s wallets,” says Marketing Guru Mike Conley. “We wanted something that didn’t have any weight attached to it, that just didn’t get mixed in with the rest. We wanted something to set us [apart] from everybody.”

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