“We didn’t like the idea of adding to people’s wallets,”
Sebastians Café, a five-unit, Boston-based salad and sandwich chain, was recently in search of a loyalty program to reach out to tech-savvy guests, and looked to its mobile payment provider, LevelUp, to give the brand a solution that went beyond the typical key fob or loyalty card.
“We didn’t like the idea of adding to people’s wallets,” says Marketing Guru Mike Conley. “We wanted something that didn’t have any weight attached to it, that just didn’t get mixed in with the rest. We wanted something to set us [apart] from everybody.”
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